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by u_poko_intern
出版について考えてみるブログ/ Considering 'Publishing' on this blog.
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Exam topics 2006/Publishing as a Business
Students should answer TWO questions.

1. ' Publishing is a people business'. Discuss the importance of human resourced management in a publishing business. Highlight any aspects which you consider makes managing people such a challenge.

2. What are the main business factors that have to be taken into account when assessing the viability of a new publishing venture? With reference to a category of publishing with which you are familiar, describe how you would analyse whether a new list is meeting the criteria for viability you have presented.

3. Compare and contrast the business models of a journals publisher, an educational textbook publisher and a mass market trade publisher.

4. It is often said that the Internet is revolutionising the publishing industry. With reference to a business book publisher and an academic journals publisher analyse the key challenges posed by the Internet and how publishers might respond.

5. Explain the importance of cash flow within a publishing business. With reference to either an STM business OR a mass-market trade business analyse the main factors that influence cash-flow and the strategies that can be adopoted to manage it.

6. Outline the structure of corporate governance of an independent publisher quoted on the stock exchange. Explain the roles of each of the corporate officers and analyse their functions and responsibilities.

My choices:1&3
by u_poko_intern | 2006-05-25 06:46 | UK 大学院